Cielle Company

The Company
Cielle is a brand that wants to find the right combination of traditional and new fashion, using traditional styles and patterns along with fresh and new creative ideas and designs.

Clothes and accessories

The Story
Our brand idea began from the “Iele”, a well-known myth in Romania. “Iele” are feminine creatures in Romanian mythology. There are several differing descriptions of their characteristics. Often, they are described as virgin fairies (zâne in Romanian), with great seductive power over men, with magic skills and attributes similar to the Nymphs, Naiads and Dryads found in Greek mythology.

The Purpose
Being eco-conscious and not setting boundaries for our clothes are the most important aspects for us. Good ethics and inclusivity are embedded in our brands’ roots.

The Meaning
We chose the mythical creatures “Iele” from Romanian mythology to be our inspiration, because they are described as very beautiful, powerful and magical and this is how we want our customers to feel when they are wearing our clothes, regardless of gender or size.

The Philosophy
"Creativity is seeing what others see and thinking what no one else ever thought." - Albert Einstein.

The Vision
We aim to be a free company, while using recyclable materials. We care about the wellbeing of animals, as well as the health of our planet. Through our clothes we aim to present to people the beauties of nature and the culture and tradition of our country. We want our customers to express themselves freely, without the fear of being judged. We aspire to create a safe space.

The Team
We are a team of 15 young artists, who want to create special designs, honouring our country and heritage while adding a fresh and modern twist.

Reasons to join WEAR.I.G.S.
Main reasons to join:
Young, creative and open-minded team
Help us to make a name for ourselves, help us and our mission reach as many people as possible